The development of well-crafted tourism experiences is different from creating a traditional tour. Using the Earth Rhythms Experiential Tourism Product Development Framework©, you will be provided with a series of well-tried tools, ingredients, templates and video-based coaching. Tourism businesses are led through a series of assignments, provided with feedback, and coached to develop a new and differentiated experience that fits into their business. Whether you are a hotel operator, producer (farm, orchard, winery), tour operator, chef, museum coordinator, or an artist, you will understand how to create experiences that are tailored to your operation. Over several weeks, the assignments you are provided lead you through an assessment of your potential audience, assist you to create an itinerary that uses well-tested techniques for shifting from a traditional tour to a series of hands-on, engaging experiences. You will receive a powerful spreadsheet to price the new experience, and advice regarding marketing tactics appropriate to take your experience to market. The result is a fully costed, priced, experience that you can immediately test and take to market.